Some interesting info about the new Model 3 from Marcus Roffey, who leads the global Craftsmanship team at Tesla:
“With a goal to “premium-up” the entire vehicle, it was an amazing opportunity to have a stepped change in perceived quality.
On the exterior, we were able to tidy up the gaps around the tail lamps by making them one-piece, giving them a seamless lit appearance and much tighter interfaces. Look at the car with the decklid closed and it’s hard to fathom where the parts splits lie. Beyond the sleek front end appearance, we were able to make some gap/flush control improvements around the headlamps beneath the fascia surface, to achieve the flush appearance, so important for aerodynamics (which are significantly improved by the way = more range!). The astute amongst you might spot the nice improvements to door open and shut sounds too.
For me, the real joy was with the interior. With (almost) a blank canvas, we were able to make significant upgrades to both ambience (materials, finishes) and execution (precision, interface design) – genuine aluminum detailing on the console, instrument panel and steering wheel, perforated PUR seating (+ ventilation), additional fine-detail stitching, soft foamed pillars and headliner (also great for sound insulation), some pretty impressive ambient lighting, soft-wrapped surfaces right the way to the floor, hidden microphones and speakers behind the trim, the list goes on. Shout-out to the whole team (both present and departed) that put a lot of passion into the details to get us here.
Tesla designs will always be calm and clean, and it can be a challenge to get the initial appearance of high-quality without adding details to satisfy the magpie in all of us – chrome bezels, quilting, multiple stitches, seams and lines etc. I hope you feel we may have got that balance right here.”
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